Decoding the Mind of the Middle Eastern Jewellery Consumer

A fresh wave of jewellery designer brands has surfaced in the Middle Eastern market, who cater to the new-age and discerning consumer. To gain a better understanding, Solitaire International focused on the Middle Eastern market, the second most important destination for Indian jewellery exports, to get a comprehensive insight from top eight designer brands hailing from Dubai, Qatar, Kuwait, Abu Dhabi, Lebanon, and Bahrain. These high-end jewellery brands have keen awareness of the preferences of digitally savvy consumers. Here’s what they have to share:

In today’s Middle Eastern markets, consumers are seeking personalised and customised jewellery pieces with superior design and high-quality finishes. These buzz words have become the cornerstone of the jewellery industry in the region. Whether it’s a one-off or a custom-designed piece that reflects the wearer’s individual style, Middle Eastern consumers expect nothing but the best in terms of quality, craftsmanship, and attention to detail.

Dubai-based couture jewellery brand Toktam’s Toktam Shekarriz, states, “While the intrinsic value of a precious piece is one reason why women view it as a good option for investment, jewellery is also a means of expressing personal style and individuality or enhancing overall appearance, with its aesthetic appeal motivating some consumers to buy it.”

To know more: https://gjepc.org/solitaire/decoding-the-mind-of-the-middle-eastern-jewellery-consumer/