Meaning Of White Space Analysis

White Space Analysis: White space in literal terms can be termed as an opportunity. Essentially, “White Space” is an area where there is quite less or no innovation or in other words, no patenting activity has been done in that particular field or industry. “White Space” helps to designate a systematic methodology to identify this absence of patent in a specific area or product or industry as a primary driver of decision making in order to make the company be the “first-to-market”. Tools like Patent Landscape Analysis and Competitive Intelligence analysis further help to research in the White Space. Customer research is also another tool that might help to identify areas with unmet needs or unidentified ones. Visit Website: IIPRD