Importance of Storytelling in Brand Communication

Brand communication, as the name itself suggests is the communication of the brand to its customer. The more efficient the communication, more loyal will be the customers to the brand, more stronger be the brand recall, more business will the brand generate.

The power of storytelling, like in every aspect of life and business, is highly crucial in brand communication too. If all the aspects of storytelling are rightly used, it will help in delivering a highly appealing, genuine and highly recalled brand communication for its customers.

The X factors for the right storytelling includes catering to the right emotions of your customers, transparency of the brand, its authenticity, right narrative with brand story arc, consistency of brand narrative, etc

The earliest forms of brand communication in India were just the newspapers, hoardings and TV commercials. Post the internet boom in 2000 in India, it also became websites, social media, online ads, etc.

Here technology is to activate all the senses of the target customer and make it highly interactive. The usual forms are Virtual Reality (VR), Augmented Reality (AR) and even 360-Degree Videos.

Technology inventions will always grow exponentially, however any brand communication or any immersive storytelling is totally useless without right storytelling.

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